PRIMA VISTA
Welcome to Prima Vista—the signature brand of artisan wool flooring by Bentley. From handmade area rugs to machine made broadloom, all Prima Vista products feature 100% New Zealand wool, known for its purity, durability and sustainability.
Explore our artisan Prima Vista area rugs and our Sweater Collection.
NATURAL FIBERS
Prima Vista products are made with 100% New Zealand wool, known for its purity and consistency to accept your color palette, as well as the durability that lasts a lifetime.
HAND CRAFTED WOOL RUGS
Hand tufted, hand knotted, hand loomed, and made with care by our expert artisans practicing these ancient rug-making techniques.
50 PATTERNS & 300 COLORS
Begin your design with Prima Vista. Explore our library of 50 patterns–choose a pattern, change a pattern to suite your vision, or start from scratch. With 300 yarns in our pom set, your choices will be uniquely your own.
SWEATER COLLECTION: MINIMALIST LUXE
Four minimalist textures offered in a palette of four sophisticated neutrals composed with low-contrast, heathered yarns for added depth and detail. Machine made in the U.S., and available as 12 ft. broadloom and various area rug dimensions.