PRIMA VISTA

Welcome to Prima Vista—the new signature brand of artisan wool area rugs from Bentley. Hand tufted, hand knotted, hand loomed and made with care by our expert artisans, all Prima Vista rugs feature 100% New Zealand wool, known for its purity, durability and sustainability.

Explore our library of 50 patterns—choose one or change one to suit your vision, or start from scratch. With 300 yarns in our pom set, your design will be uniquely your own.

HAND CRAFTED WOOL RUGS

Hand tufted, hand knotted, hand loomed, and made with care by our expert artisans practicing these ancient rug-making techniques. 

NATURAL FIBERS

Prima Vista wool rugs are made with 100% New Zealand wool, known for its purity and consistency to accept your color palette, as well as the durability that lasts a lifetime. Wool/Silk blends are also available to add a shimmer of detail to your design.

50 PATTERNS & 300 COLORS

Begin your design with Prima Vista. Explore our library of 50 patterns–choose a pattern, change a pattern to suite your vision, or start from scratch. With 300 yarns in our pom set, your choices will be uniquely your own.

Explore our library of 50 patterns

With 300 yarns in our pom set, your design will be uniquely your own.